Realtors Marketing Without Headshots: Is It a Good Idea?
Real estate professionals do a lot more than help their clients buy or sell properties. They must sell their personal brand. Buyers and sellers have lots of options when choosing a real estate agent. Branding and marketing strategies can help you stand out and show clients you are your best choice. Realtors marketing without headshots are missing opportunities.
Having a professional headshot puts your best foot forward online and off. Using a headshot makes you look professional, polished, and prepared. If you are one of the realtors marketing without headshots or if you are using an outdated headshot, you are missing out on key opportunities to reach clients.
Are Professional Headshots Important for Realtors?
Up-to-date professional headshots are essential for realtors. They demonstrate your professional image and display your personal brand. Clients are looking for realtors who exude professionalism, are on top of their game and know how to go the extra mile. When you spend the time and effort to work with a professional photographer to create a headshot, clients recognize your efforts and dedication to professionalism.
When you show your face on your marketing efforts and on your website, you increase opportunities for connecting. The first way to connect with an audience is by drawing their attention. A well-done professional headshot does just that. Secondly, when a client sees a human face, it evokes an emotional response. According to marketing expert Neil Patel, ads and other marketing materials that include human faces outperform those that do not. Ads with faces saw a huge increase in conversions over faceless ads. Realtors advertising without headshots are missing out on conversions and, ultimately, on ROI.
Strong Branding Development
When you use a professional realtor headshot in your branding efforts, it elicits an emotional connection with your target audience. Headshots help humanize your brand. While it draws positive attention to your logo, it demonstrates there is more to you than a logo; you’re a person. This adds authenticity to your business image. Humanizing your brand by using professional headshots can put you a step ahead of your competition.
Versatility in Marketing
Think of the ways you plan on reaching potential clients. You may use some traditional marketing strategies, but online marketing is where most are putting their efforts. Like most of the world, your clients spend time online. This means leveraging the marketing power of social media. Using your headshot on your website and social media platforms are sort of like putting out a “for sale” sign in front of a property. It tells observers that it is available and ready. A professional headshot can be used to enhance social media campaigns. They can be used across the platforms you choose, including LinkedIn, Twitter, Facebook, and more.
Improve Content Quality
Consumers today expect high-quality content. While smartphone technology is improving, they just don’t cut it when it comes to producing high-quality headshots. A phone image taken in poor lighting, blurry, or even slightly out of focus is unprofessional. Clients will be able to tell the difference. You’ll be doing your business a disservice by using lower-quality images. Using high-quality realtor headshots on social media platforms and your website is essential for driving user engagement.
What to Do if You Don’t Have a Headshot
If you don’t have a professional headshot, or your realtor headshot is old, you’ll want to get one as soon as you can. Realtors marketing without headshots are not getting all they can from their marketing campaigns. To start your search for a professional headshot photographer, you’ll want to consider several qualities. Here are some of the qualities that make a pro stand out from the rest.
When you are considering photographers, reliability is one factor that should stand out. They should answer emails or phone calls in a timely manner. A headshot photographer should be proactive when it comes to sharing information with you. You should not have to hunt them down or wait too long for answers to your questions.
Check out some of the photographer’s previous work, especially headshots. Their portfolio offers you a good idea of the type of quality they produce. Take a look at their online portfolio, check out their social media, and their website for examples of their work. Take a look at the lighting, expressions, and how the pictures are presented.
Along with professionalism and availability, organization and timeliness are essential qualities to look for in a headshot photographer. There are far too many stories of photographers who take the shots, then disappear for weeks or months without delivering the product. A professional will be able to give you a time frame for delivery.
Are you ready to leverage your marketing power with a professional headshot? You don’t want to trust just anyone with your headshot; you want the best. Contact Kyle Bondeson Photography to get a high-quality realtor headshot. Book a session with an experienced headshot photographer you can trust!